Consumer products research focuses on studying the preferences, behaviors, and needs of consumers in relation to various products and services available in the market. This field involves understanding consumer trends, motivations, and decision-making processes to develop and improve products that meet consumers' demands and expectations. Consumer products research also aims to identify market opportunities, explore new product ideas, and enhance the overall shopping experience for consumers. This research area is essential for businesses to stay competitive, attract and retain customers, and effectively market their products to target audiences.